Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Take a look at About Us page by the yoga mat company Form. So let’s jump straight in! What is an About Us pageĪn About Us page gives online shoppers insight into your brand and the people behind it. What you should and shouldn’t put on your About Us page.The role an About Us page plays in your brand image. ![]() This article will go over this idea in more detail, concentrating on: It’s about why you’re the best person to solve your customer’s problem.Īnd in the world of ecommerce, that’s what you’re doing – building trust and providing a product that solves a customer’s problem. It’s about why a customer should emotionally invest in your brand. An About Us page that focuses on your ecommerce brand – what a crazy idea!īut consider this – an About Us page isn’t just about you or your company. Do not forget that your email signature is a great non-passive way to encourage the prospect you are emailing to navigate to your website.The main problem you see on the average ecommerce About Us page is that it’s totally dedicated to talking about the company.Show the prospects that you genuinely care about them. What’s the point if your prospects get annoyed by too many emails from you? Or worse, missed the email? In some cases, they matter more than the email body. Keep an eye on your sending frequency and the time you send the follow-up emails.You can check out our giant list of 87 best email subject lines for a/b test inspiration. Always test your email subject lines to optimize open rates.Now, here are three quick tips you want to remember when sending an outreach email: That’s the six follow-up emails the Sumo Growth team use to get more replies from our prospects. With this email, converting prospects are booking a time slot on the link (instead of responding to the email).Ĭopy and paste these follow-up email samples into your email outreach campaign now ![]() You probably won’t get a response here, but it’s worth giving it one last shot before you marked your lead “dead.” When It Works Best: Use this template as the last follow-up email after sending five to six follow-ups. If your prospects are interested, they can book a time directly if not, you both save time and inboxes. Instead of waiting for a response forever, this email dives straight to the objective. Why It Works: First, you’re giving the prospect a reason why you’re being slightly pushy (i.e., so you save each other’s inboxes). If no, please tell me so we can save our inboxes! If yes, you can find a time (Link to your calendar). It gives your prospect slightly more information about your offering and a reason to take action immediately.įollow-up email sample #6: The last strawĪre you interested in ? ![]() When It Works Best: You can use this email anytime after your first follow-up email. It works because it’s literally a mini sales page.
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